Editorial Specialist - 12 months Contract
Indigo Books & MusicJob Description
The Editorial Specialist is responsible for shaping Indigo’s brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo’s mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.
This is not just a copywriting role—it is about editorial curation: knowing the right line, whether you wrote it, curated it, or adapted it. You will be responsible for creating and managing high-output, high-impact copy across diverse touchpoints, from email to in-store, ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns, building end-to-end expertise and taking ownership of major storytelling moments.
KEY PERFORMANCE METRICS
- Increased customer engagement, traffic, and conversion across key touchpo...
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