Email Automation Manager at Origins

Elevate your career as the Email Automation Manager at Origins in Liberty Village, Toronto. This hybrid role focuses on optimizing automated email strategies and analytics to drive customer success.
Reporting to the Senior Manager of CRM, you will develop and optimize automated email flows while leveraging Salesforce Marketing Cloud expertise. This role requires a performance-driven mindset to manage and analyze CRM campaigns, enhancing customer retention and loyalty through strategic email communications.
Key Responsibilities:
• Develop and implement end-to-end CRM Email Journey programs
• Optimize email templates for various platforms and enhancements
• Create audience segmentations for personalized email communication
• Manage and deploy marketing email assets for diverse campaigns
• Analyze customer journeys to enhance overall experience
Requirements:
• Over 5 years in CRM, online marketing, or DTC
• Proficiency in Salesforce Marketing Cloud and Google...