Email Marketing Coordinator

Responsibilities

• Lifecycle & Flow Building: Design, build, and optimize automated sequences across Email and SMS (e.g., welcome series, abandoned cart, post-purchase, win-back flows, funnel flows etc)


• Daily Campaign Execution: Handle the end-to-end setup and deployment of daily manual email and SMS campaigns across multiple brands as needed.


• Multi-Brand Copywriting: Write conversion-focused copy for both email and SMS, adapting your tone to fit five unique brand voices.


• Advanced Segmentation: Use behavioral data to segment lists, ensuring the right message reaches the right customer at the right time.


• Creative Direction: Collaborate with design teams to produce high-quality assets, providing clear feedback to ensure visuals align with brand standards.


• Deliverability & Compliance: Maintain healthy sender reputations and ensure all campaigns (especially SMS) comply with TCPA/CTIA re...