Email Marketing Copywriter

Confidential
Full time South Africa, South Africa Business Operations Specialists
Posted:
March 01, 2026
Location:
South Africa, South Africa, South Africa

Job Description

We are seeking a strategic Email Marketing Copywriter with strong DTC retention experience to drive lifecycle marketing initiatives. This role is responsible for crafting high-performing campaigns and automated flows that increase engagement, retention, and customer lifetime value.

Key Responsibilities

Campaign Development

  • Write compelling email campaigns for product launches and promotions.
  • Align messaging with seasonal and campaign strategies.
  • Develop strong subject lines and conversion-focused CTAs.

Lifecycle Automation

  • Build and optimize automated flows, including abandoned cart, browse abandonment, and post-purchase sequences.
  • Segment audiences for personalized messaging.
  • Improve repeat purchase rates and overall customer lifetime value.

Performance Monitoring

  • Track open rates, click-through rates, and revenue attribution.
  • O...

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Job Overview

Job Type: Full time
Location: South Africa, South Africa
Posted: March 01, 2026
Deadline: April 10, 2026