Email Marketing Copywriter

We are seeking a strategic Email Marketing Copywriter with strong DTC retention experience to drive lifecycle marketing initiatives. This role is responsible for crafting high-performing campaigns and automated flows that increase engagement, retention, and customer lifetime value.

Key Responsibilities

Campaign Development

• Write compelling email campaigns for product launches and promotions.
• Align messaging with seasonal and campaign strategies.
• Develop strong subject lines and conversion-focused CTAs.

Lifecycle Automation

• Build and optimize automated flows, including abandoned cart, browse abandonment, and post-purchase sequences.
• Segment audiences for personalized messaging.
• Improve repeat purchase rates and overall customer lifetime value.

Performance Monitoring

• Track open rates, click-through rates, and revenue attribution.
• O...