Email Marketing Specialist

About the company:
At BID Operations, we are passionate about supporting our clients in their journey towards success. Our mission is to empower you to thrive by handling the essential yet time-consuming aspects of your business operations, allowing you to concentrate on strategic growth and innovation.
About the role:
Own full-lifecycle email marketing programs across onboarding, nurturing, retention, and monetization, leveraging automation, segmentation, and experimentation to scale engagement and revenue. Collaborate with Marketing Ops, Product Marketing, and Design to execute compliant, data-driven campaigns while optimizing performance through testing, attribution, and behavioral insights.
Key Responsibilities :
Build, test, and deploy full-lifecycle email campaigns (e.g., onboarding, nurturing, retention, cross-selling)
Collaborate with Marketing Operations team to design campaign workflows, configure campaigns in HubSpot (or similar platforms), conduct quality ...