Email Marketing Specialist

We are looking for a results-oriented Email Marketing Specialist to plan, execute, and optimize email marketing campaigns that drive engagement and revenue growth. The ideal candidate will have hands-on experience in marketing automation, segmentation, A/B testing, and performance analysis.
Key Responsibilities:
Develop and implement email marketing strategies aligned with overall business objectives.
Design, build, and manage automated email workflows (e.g., welcome series, lead nurturing, abandoned cart, re-engagement campaigns).
Create compelling subject lines, engaging email copy, and conversion-focused calls-to-action (CTAs).
Perform audience segmentation to enhance personalization and campaign effectiveness.
Conduct A/B testing to optimize open rates, click-through rates, and conversions.
Monitor campaign performance and prepare performance reports with actionable insights.
Continuously optimize campaigns based on data analysis and customer behavior.
En...