Email Marketing Specialist

Location: Central Park Lahore
Timings: 9:00 AM – 6:00 PM
Days: Monday to Friday
We are hiring an experienced Email Marketing Specialist (2–4 years) to manage end-to-end email campaigns, automation flows, segmentation, testing, and performance analytics. The ideal candidate will own strategy, execution, and optimization across the email channel to drive user engagement, retention, and conversions.
Key Responsibilities
Plan and execute newsletters, promotional campaigns, drip sequences, and lifecycle flows.
Build and optimize automation workflows (onboarding, nurture, retention, reactivation).
Manage segmentation, list hygiene, tagging, and personalization strategies.
Conduct A/B and multivariate testing (subject lines, CTAs, templates, segments).
Ensure strong deliverability, compliance, and inbox placement.
Monitor and report performance metrics including open rate, CTR, conversions, and revenue impact.
Collaborate with design, product, and marketing te...