Email Marketing Specialist

Job Title:
Email Marketing Specialist

Experience Level:
2 to 4 Years

Employment Type:
Full-time

Location
: Johar Town, Lahore

Job Summary

We are looking for an Email Marketing Specialist with hands-on experience in B2B and SaaS products. This role is focused on building, executing, and optimizing email campaigns that support lead generation, customer engagement, and revenue growth. You will work closely with marketing, product, and sales teams to deliver targeted and data-driven email programs.

Key Responsibilities

• Plan, build, and execute B2B email marketing campaigns across the customer lifecycle
• Create and manage email journeys for lead nurturing, onboarding, product updates, and retention
• Segment audiences based on behavior, lifecycle stage, and firmographic data
• Write clear, conversion-focused email copy aligned with brand voice
• Design and optimize email templates for performan...