Job Description
Email Marketing Specialist (Direct-Response & Lifecycle – Home Services)
About Us
We operate multiple home-service businesses (plumbing, appliance repair, water purification) across Canada and the U.S.
Email is a revenue channel, not a branding exercise.
If your emails don't book jobs, recover leads, or increase LTV, this role is not for you.
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What You'll Be Responsible For
You will own conversion-focused email flows tied directly to revenue:
Core Responsibilities
Lead nurture sequences (new leads → booked calls)
Follow-ups for unbooked / ghosted leads
Post-service sequences (reviews, referrals, upsells)
Membership & maintenance plan emails
Reactivation campaigns (cold / lost customers)
Simple broadcast campaigns (promos, reminders)
This is direct-response lifecycle email, not newsletters.
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What...
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