Email Marketing Specialist

Job Objective: (Impact to Business)

To generate qualified leads and nurture potential customers through strategic email marketing initiatives. This role is instrumental in expanding the engagement pool, driving conversion through campaign execution, and producing high-quality marketing materials tailored to client needs and preferences.

Job Responsibilities: (Scope and Limitations of Functions)

· Plan and execute lead generation-focused email marketing campaigns that support sales objectives.

· Create, schedule, and manage newsletters to boost engagement and audience retention.

· Develop compelling and customized marketing materials (e.g., email templates, client presentations, product spotlights) for prospective and existing clients.

· Implement A/B testing to enhance campaign effectiveness.

· Ensure all email communications comply with legal standards (e.g., CAN-SPAM, GDPR).

· Stay up to date with email marketing b...