Email Marketing Specialist

Overview

Own, operate, and continuously improve the agency's email marketing system as a revenue, retention, and activation channel. This role is accountable for strategy, copy, automation architecture, deliverability health, and performance optimization across the full funnel.

Department: Marketing Operations

Reports to: Senior Media Buyer

Responsibilities

• Architect, build, and maintain full-funnel automated email systems across lead, buyer, and customer lifecycles
• Write, deploy, and optimize all email copy across automation and broadcast campaigns
• Own CRM configuration and hygiene including segmentation logic, tagging standards, and lifecycle stages
• Manage deliverability infrastructure including authentication, reputation monitoring, and inbox placement
• Plan and execute promotional and informational broadcasts aligned with campaign calendars
• Continuously test and optimize su...