Employing Marketers

Operating as a marketer for a highly diversified conglomerate like the Eskel Group of Companies requires a unique professional profile. Because the group spans multiple distinct industries—including Logistics, Fleetmasters, Car Rental, Travel & Tour, Property Management, and Cleaning Services—marketers must be versatile all-rounders capable of managing both business-to-business (B2B) corporate accounts and business-to-consumer (B2B2C) retail services. The standardized professional requirements, core competencies, and structural benchmarks expected of marketers within the Eskel Group include the following benchmarks:



1. Educational & Professional Background Formal Education: A Bachelor’s degree in Marketing, Communications, Strategic Management, Business Administration, or a closely related field. For certain field-level Sales & Marketing Executive roles, a standard Higher National Diploma (HND) or Diploma in Marketing is acceptable.Professional Certification: Active mem...