Executive - Performance Media

Responsibilities

• Help in the strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
  • Search engine marketing (SEM), Search Engine Optimisation (SEO)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Abi...