Executive - Programmatic

Responsibilities

• Plan and execute all programmatic buys across social, display and video platforms.
• Serving clients for tasks such as campaign briefing, programmatic proposal, budget allocation, campaign monitoring, optimization & analysis.
• Collect data and track the performance of all the buys against set KPIs (CPI, CPL, CPA, PPC etc.).
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives.
• Work on quarterly business reviews for key clients.
• Troubleshoot technical issues on campaigns, especially conversion-oriented ones.
• Analyse campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization.
• Working with creative teams to identify the creative optimization opportunities and reduce media wastage.
• Innovating to improve performance, growth and profitability across all channels...