Executive vp, brand & creative strategy

Strategic appointment elevates the Brand & Creative function to executive level

JOHANNESBURG, South Africa, January 22, 2026/APO Group/ --

APO Group (), the leading pan‑African communications consultancy and press release distribution service, has appointed Libby Allen as Vice President: Brand & Creative. The newly created role forms part of APO Group’s Senior Leadership Team and reflects a strategic investment in strengthening brand and creative capability as the business enters its next phase of growth.

As APO Group continues to scale its integrated communications offering across Africa and internationally, the appointment signals a deliberate move to bring brand, positioning, and creative leadership closer to executive decision‑making – recognising brand as a critical enabler of commercial credibility, differentiation, and long‑term performance.

In her role, Allen will lead APO ...