Experience Mapping Director

EXPERIENCE MAPPING DIRECTOR

Summary: Experience Mapping Director leads teams in orchestrating data-fueled experiences across paid, owned and earned media that adds value to clients’ business.

Job Title

EXPERIENCE MAPPING DIRECTOR

Responsibilities

• Take the lead in proactively spotting digital opportunities in the categories clients play in and inspiring the team to develop the work needed to capture identified opportunities.
• Take the lead in demonstrating the effectiveness of the experiences we create within the business unit, and to get recognition in the marketing industry, inside client organizations and within the MWG network.
• Ensure that more junior members of the Mapping team provide reliable guidance on the emerging technological context to the rest of the business unit and have ready access to the relevant data points.
• Become the go‑to partner to consult for digital solutions to business prob...