Experienced Marketing Executive

Key Responsibilities

• Understand client business objectives and market positioning, and contribute to overall marketing strategy, including brand positioning, channel selection, and user growth initiatives
• Lead or participate in market research: industry trends, competitor analysis, user insights, and translate findings into actionable marketing plans
• Plan and execute digital campaigns and integrated marketing initiatives, ensuring impact on brand awareness, user acquisition, conversion, and ROI
• Independently produce marketing content, including copywriting, scripts, and visual communication, maintaining brand consistency
• Monitor campaign performance and cost efficiency, proactively recommending optimizations and growth hypotheses, and drive implementation
• Utilize and explore automation & AI tools (CRM, marketing automation platforms, content tools) to improve marketing efficiency
• Assist in client project management, i...