Experienced Search Engine Marketing Specialist for Strategic Campaigns

Maximize SEM efforts with a results-oriented Search Engine Marketing Specialist. Build successful campaigns on Google and Bing, focusing on data-driven strategies and conversion optimization.

As part of a dynamic marketing team, your role will include managing SEM campaigns, conducting thorough keyword research, and optimizing ad copy. With 4-5 years of experience in a B2B setting, you will contribute to strategic decisions informed by robust data analyses. Your knowledge of new campaign types and conversion rate optimization will be key to driving campaign success.

Key Responsibilities:
• Optimize Google and Bing SEM campaigns for performance
• Conduct keyword research and audits for growth opportunities
• Collaborate on ad copy and landing page optimization
• Analyze performance metrics like CPC and CPA
• Use Optimizely for A/B tests and data analysis

Requirements:
• 4-5 years of experience in search engine ma...