External Relations and Communications Lead

External Relations & Communications Lead
Job Overview
The External Relations & Communications Lead is responsible for managing and elevating how the brand
shows up in the public eye - across press, media, sponsorships, talent appearances, and strategic
partnerships.
This role acts as the primary representative and public-facing voice of the brand, ensuring that all external
narratives are consistent, ASC-compliant, and brand-building. The ideal candidate brings a blend of PR
discipline, brand instinct, and confident partner/media-facing communication, and can transform
sponsorships, athlete engagements, and campaign milestones into earned media wins and brand equity
growth.
Note: While this role is internally titled as External Relations & Communications Lead, it may
be referred to publicly (e.g., in events or media) as Head of Brand Communications or
Spokesperson depending on the setting and audience.
Key Responsibilities
Serve as the main poi...