External Relations Specialist

Job Overview
The External Relations & Communications Lead is responsible for managing and elevating how the brand shows up in the public eye - across press, media, sponsorships, talent appearances, and strategic partnerships.
This role acts as the primary representative and public-facing voice of the brand, ensuring that all external narratives are consistent, ASC-compliant, and brand-building. The ideal candidate brings a blend of PR discipline, brand instinct, and confident partner/media-facing communication, and can transform sponsorships, athlete engagements, and campaign milestones into earned media wins and brand equity growth.
Note: While this role is internally titled as External Relations & Communications Lead, it may be referred to publicly (e.g., in events or media) as Head of Brand Communications or Spokesperson depending on the setting and audience.
Key Responsibilities
Serve as the main point of contact for press, media, and sponsorship-facing partners...