Fashion PR Lead

Company Description

Job Description

As the Fashion PR Lead, you contribute to added customer value, a strong brand and increased fashion perception by being responsible of Fashion PR & Showroom development. You work towards aligned and cross-functional goals, driving omni sales performance and customer-centricity in all parts of your work by building and maintaining relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom team. You set tactics by planning, executing and following up on globally and locally planned PR & communications activities in accordance with H&M values, standards, policies and procedures.

Key responsibilities