Fbs - Marketing Project Product Manager (Knowledge In Customer Experience)

Team FunctionThe Consumer Direct team at Farmers Insurance focuses on driving growth, retention, and customer lifetime value through direct‐to‐customer interactions across digital and assisted channels.The team is responsible for designing and optimizing customer journeys across acquisition, cross‐sell, and retention.Role DescriptionThis position leads Indirect TeamsThe Customer Experience Product Manager leads the definition, delivery, and continuous optimization of customer experience solutions across the customer lifecycle.This role partners closely with business, technology, analytics, marketing, and external vendors to identify, prioritize, and execute high‐impact initiatives across Nurturing, Remarketing, Cross‐Selling, and Retention.Acting as a strategic product owner and trusted partner to senior leadership, this role serves as an integrator between business needs and technology capabilities, ensuring alignment between customer needs, enterprise goals, and measurable busines...