Field Marketing Specialist, Brisbane

STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES

• Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to grow understanding of the product functionality & relevance on a local level.
• Execute core marketing programme fundamentals in a tailored way, applying best practices where they fit local needs.
• Drive relevance across a variety of occasions and moments, activating the right big moments in the region.
• Actively identify and create new opportunities to excite consumers with the Event Vehicle, whether through new networks, events or scenes.

STUDENT MARKETING PROGRAM MANAGEMENT

• Set clear expectations and guidelines for Student Marketeers (SMs) to plan and deliver Red Bull at key local moments, and ensure the university programme has strong sales support in place to drive company objectives.