Field Marketing Specialist, Western Sydney

STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIES

• Collaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance. 

• Execute marketing programs with precision and local flavour, leveraging best practices that align with local requirements to achieve impactful outcomes. 

• Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers. 

• Drive relevance across key consumption occasions and moments of need by crafting targeted messaging, amplifying campaign efforts, and strategically activating impactful regional events. 

• Proactively identify and develop new ways to engage and excite consumers with the Event Vehicle.

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