First-Party Data & Retail Media Manager

PepsiCo

FULL_TIME İstanbul, İstanbul Advertising, Marketing, Promotions, Public Relations, and Sales Managers

Posted:

June 07, 2026

Location:

İstanbul, İstanbul, Turkey

Job Description

Overview

Are you passionate about digital growth, data and media?
We are looking for a dynamic and hands-on team member to join our Media & TCP team for a 6-
month maternity leave cover, working at the intersection of performance marketing, 1st party data
and retail media.
This is a great opportunity to gain exposure to one of the most advanced consumer data
ecosystems in FMCG, working with local and global teams, leading platforms and key retail
partners. 

Responsibilities

Own and support KazandiRio user growth agenda (download & retention) through
performance campaigns
Plan and execute digital campaigns across Meta, Google and TikTok together with media
agency
Contribute to eCommerce media activities, including collaborative ads and partner campaigns
Work on 1st party data initiatives, including audience creation, segmentation and activation
Support data enrichment efforts ...
                

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Job Overview

Job Type: FULL_TIME

Location: İstanbul, Turkey

Posted: June 07, 2026

Deadline: July 17, 2026