Flash Sale Strategy & Operations Strategist, Integrated Marketing Campaigns (E-Commerce, Indonesia)

About the team

The TikTok Shop Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across Indonesia. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTok Shop in Indonesia. About this role
This role focuses on owning and scaling the Flash Sale business as a core conversion engine. The ideal candidate is expected to drive structured initiatives from 0 to 1, build repeatable mechanisms, and continuously optimize ROI, assortment quality, and operational efficiency through data-driven decision making. - Own end-to-end Flash Sale strategy and performance, including traffic allocation, pricing mechanics, and conversion optimization; - Lead and execute strategic initiat...