Freelance Ads Consultant

Job description:
We are urgently looking for a Freelance Ads Consultant (local-based) (with a stronger focus on Google Ads) to act as a performance marketing consultant. Someone who can audit our current setup, identify wins, and guide our team on strategy/structure and optimization to improve qualified leads and cost efficiency.
What you'll do:
Review and diagnose current Google and Meta Ads accounts (campaign structure, targeting, tracking)
Provide a clear optimization plan with priorities, testing roadmap, troubleshooting
Advise on budget allocation to improve CPL and lead quality
Join recurring check-ins to review results, recommend next actions (action plan)
What we're looking for:
Proven experience managing Meta and Google Ads for lead generation (please share case studies, or prove that your client is highly searchable on Google in their competitive market).
Strong grasp of conversion tracking, attribution, and funnel optimization
Able to communicat...