Freelance Performance Marketer (Social & Google Ads)

Overview

We’re looking for a results-driven Freelance Performance Marketer to own and optimize our paid acquisition across social media and Google Ads. This role is not just about running ads—you’ll be responsible for driving measurable growth, improving efficiency, and helping us scale what works.

1. Campaign Strategy & Execution

• Plan, launch, and manage paid campaigns across:
• Meta (Facebook / Instagram)
• Google Ads (Search, Display, YouTube)
• Translate business goals into clear media strategies (CAC, ROAS, conversions)

2. Performance Optimization

• Continuously optimize campaigns (targeting, creatives, bidding, funnels)
• Run A/B tests on creatives, copy, and landing pages
• Identify scaling opportunities and budget allocation strategies

3. Analytics & Reporting

• Track and analyze performance (CTR, CPC, CPA, ROAS, conversion rates)
• Provide weekly perfo...