Freelance Senior Brand & Marketing Manager

1. Strategy Execution & Commercial Delivery

• Execute local commercial and marketing plans


• Translate global brand and segment strategies into locally relevant execution plans


• Contribute to the development of growth plans using consumer insights, data, and market trends


• Monitor performance and recommend corrective actions or opportunities for growth


• Ensure timely, high-quality delivery of initiatives with strong attention to impact and results

2. Go-to-Market Execution & Activation

• Own the end-to-end execution of marketing campaigns across all touchpoints (media, digital, in-store, shopper activation)


• Lead the rollout of campaigns ensuring consistency with global brand guidelines and strong local relevance


• Oversee and manage external agencies...