Game Advertising Strategy Lead

Role Overview

We are seeking an experienced Game Advertising Strategy Lead to own and drive strategic planning, creative direction, and optimisation of game advertising initiatives. This role sits at the intersection of user acquisition, creative strategy, and performance marketing, ensuring that advertising efforts effectively support player growth and business objectives across our game portfolio.

You will work closely with UA, Creative, Product, and Data teams to develop scalable advertising strategies, translate insights into high-impact creatives, and continuously improve campaign performance in a highly competitive gaming market.

Key Responsibilities:

Advertising & Growth Strategy

• Develop and execute end-to-end game advertising strategies aligned with business growth and user acquisition goals.
• Define advertising positioning, messaging frameworks, and creative directions for different game genres, ...