General Manager, Marketing, Digital & Growth

Job Description

Our client, a multi-brand F&B group with a strong footprint across Malaysia, is looking for a GM of Marketing, Digital and Growth to lead the team into its next phase of strategic expansion. Reporting to the CEO, the General Manager of Marketing, Digital & Growth is responsible for driving transaction growth, revenues, and customer demand across all company brands.

This role owns the end-to-end customer and sales funnel, online and offline, and translates brand strategy, product innovation, campaigns, media, PR, and digital growth into measurable commercial outcomes.

The GM acts as the commercial growth leader for marketing, partnering with Operations, Finance, Business Development, and Technology to ensure marketing drives business growth rather than acting as a support function.

The role oversees all marketing-related functions, including Brand & Creative, Product Development, Campaigns & Media, PR & Communications, and Digital ...