General Manager

Ensure that the club meets its new member sales goals. Conduct the necessary marketing and sales activities to generate the required number of monthly club tours. Through a consultative sales process enroll 80% of club tours. Ensure that the club meets its member retention goals by insuring an optimal member experience, and by creating and implementing an effective retention strategy. Maximize retail sales revenue and profit.

Ensure that the club meets its fitness programming sales goals and the fitness department meets or exceeds budget goals for revenue while maintaining control of all labor and other costs to meet or exceed profit objectives. Conduct the necessary marketing activities to generate the required number of monthly fitness assessments and complimentary personal training sessions. Through a consultative sales process ensure the fitness team sells fitness programming to 25 – 50% of the prospects who attend assessments/complimentary sessions. Ensure that all cl...