General manager - sales (b2c)

We are seeking a commercially strong General Manager of Sales – B2 C to take full ownership of a consumer sales channel and drive revenue growth. This role requires a hands‑on sales leader who thrives in fast‑paced environments, is highly execution‑focused, and has a strong track record of growing retail and wholesale accounts.

The role will focus on stabilising performance, strengthening key customer relationships, and building a more scalable and disciplined sales function.

ROLE DETAILS Location: Johannesburg (Bryanston) Reporting To: Sales Director Employment Type: Permanent, Full-Time KEY RESPONSIBILITIES Own and deliver the B2 C sales strategy across the consumer portfolio Drive growth across retail and wholesale channels Identify and secure new business opportunities (strong hunter focus) Manage and strengthen key national retail accounts Analyse market trends, competitor activity, and pricing dynamics Develop and execute trade and promotional plans with marketi...