General Manager

Key Responsibilities

1. Sales Strategy & Territory Management

• Develop and execute sales strategies to achieve revenue, profitability, and market-share targets across APAC.
• Identify high‑potential markets and prioritize efforts based on opportunity size and competitiveness.
• Build and manage a regional sales pipeline using CRM tools; forecast quarterly and annual revenue.
• Monitor market trends, local regulations, and competitive landscape to adjust territory plans.

2. Business Development

• Prospect, qualify, and secure new enterprise accounts, channel partners, and distributors.
• Expand business with existing customers through upselling, cross‑selling, and multi‑country deployments.
• Lead RFP responses, bid proposals, and commercial negotiations.

3. Channel & Partner Management

• Recruit, onboard, and manage channel partners, resellers, VARs, or dis...