German-speaking Digital Marketing Optimisation Specialist

Location: Lisbon, Portugal | Hybrid model (2 days onsite)

Workster is partnering with a leading Outsourcing/BPO consultancy to recruit a German-speaking Digital Marketing Optimisation Specialist for its Lisbon-based operations.

Key Responsibilities

• Design, implement, and optimize digital advertising campaigns for high-value clients
• Develop keyword strategies, bid management, and budget recommendations
• Analyse performance data at both account and campaign level to drive optimization decisions
• Produce detailed reports to support performance improvements and strategic recommendations
• Execute optimization strategies across Search, Search Network (GSN), Mobile, and Video channels
• Identify account-level growth opportunities and contribute to revenue expansion
• Ensure strict adherence to internal processes, policies, and quality standards
• Proactively identify opportunities for operational...