Global Digital Content and Social CoE Lead

The Global Digital Content and Social CoE Lead is responsible for shaping and driving the global customer engagement strategy across CRM, social media, and digital content within the Digital and Loyalty function. The role focuses on delivering a consistent, data-driven, and high-impact customer experience across Web, App, CRM, and Social, supporting growth, retention, loyalty, and measurable business outcomes.

Key Responsibilities

• Define and execute a unified global strategy across CRM, social media, digital content
• Lead and develop a high-performing, cross-functional team spanning CRM, social, and content disciplines
• Ensure alignment between global strategy and regional execution with scalable frameworks and governance

CRM Strategy & Lifecycle Management

• Own the global CRM strategy across email, push notifications, SMS, and App
• Design and optimize end-to-end customer journeys to drive acquisiti...