Global Head of Brand Strategy, B2B

Our client, a B2B diversified industrial and technology group, is seeking a Global Head of Brand Strategy to lead enterprise-wide brand transformation across a complex global portfolio. This is a senior leadership opportunity for a brand strategist who combines the rigour of product brand management with the strategic scope to shape and evolve a group-level brand architecture across multiple businesses and markets.

The role sits at the intersection of corporate brand strategy and product portfolio discipline — where technology, engineering, innovation, and institutional reputation are as critical as commercial performance.

Key Responsibilities

• Lead and evolve the global brand strategy across regions and business units, ensuring coherence at both the group and product portfolio level
• Drive enterprise-wide brand architecture and portfolio alignment, including how individual product and service brands relate to the p...