Global Marketing

DutiesMGMB01H3 Marketing ManagementThis course builds on the introductory course in marketing and takes a pragmatic approach to develop the analytical skills required of marketing managers. The course is designed to help improve skills in analyzing marketing situations, identifying market opportunities, developing marketing strategies, making concise recommendations, and defending these recommendations. It will also use case study methodology to enable students to apply the concepts learned in the introductory course to actual issues facing marketing managers.160 4 to 13 5 to 75 hours Enrolment as a graduate student or undergraduate student within the Management Programme. Must have completed MGMA01H3 (MGTB04H3) (or equivalent introductory marketing course) and MGMB01H3 (or equivalent) case based advanced marketing course). Must have expertise in the Marketing Area (demonstrated by majoring in Marketing (past or current) or have a marketing degree) Familiarity with Quercus is preferred...