Global Marketing Director

Key Responsibilities:

1. Strategic Leadership: Develop and lead the global B2B marketing strategy aligned with the company's overall business objectives. Provide visionary leadership to regional marketing teams and ensure cohesive execution of campaigns.
2. Market Analysis: Conduct thorough market research to identify trends, opportunities, and challenges within the BPO industry. Use insights to inform marketing strategies that position the company competitively.
3. Brand Positioning: Enhance the company's brand positioning by crafting compelling narratives and value propositions. Work closely with cross-functional teams to ensure consistent messaging and brand representation.
4. Demand Generation: Drive demand generation initiatives through targeted campaigns, content marketing, and lead generation programs. Collaborate with sales teams to ensure alignment and optimize the sales funnel.