Global Senior Director Brand Creative – Midscale & Economy Brands (F/M/X)

1. Creative Vision & Brand Expression

• Define and evolve global brand creative vision, identity and guidelines
• Ensure consistency across all touchpoints and customer journeys
• Translate brand strategy into strong creative territories and storytelling

2. Campaign Creative Leadership

• Lead production development of global campaigns and activations
• Ensure high-quality execution across channels and regions
• Challenge and elevate agency output and creative standards

3. Agency & Creative Ecosystem Leadership

• Lead and structure collaboration with Publicis as creative agency
• Set clear creative direction, feedback loops and expectations
• Ensure delivery of best-in-class creative work

4. Stakeholder Influence & Leadership

• Influence senior stakeholders and leadership te...