Go-To-Market Campaign & Analytics Manager (Toronto)

Go-To-Market Campaign & Analytics Manager

Location: GTA (Hybrid)

Role Overview

The Go-To-Market (GTM) Campaign Manager is a data-driven operator responsible for building, tracking, and optimizing GTM campaigns within Salesforce. This role is focused on performance, reporting, and operational excellence — ensuring campaigns are structured correctly, measured accurately, and continuously improved to drive pipeline and revenue impact. This is an analytical, systems-focused position at the center of Sales, Product, and GTM execution.

Key Responsibilities

• Own end-to-end campaign setup and execution in Salesforce
• Manage prospect segmentation, opportunity attribution, dashboards, and reporting
• Ensure data integrity and accurate ROI tracking
• Test and validate campaign workflows prior to launch
• Deliver structured reporting on campaign performance vs. targets
• Analyze impact on pipeline, win rates, an...