Google Ads PPC Specialist

Job Summary

We are seeking a data-driven and results-oriented
Google PPC Specialist

to manage, optimize, and scale our paid search initiatives. In this role, you will be responsible for the day-to-day management of Google Ads accounts, focusing on maximizing ROI, increasing conversions, and staying ahead of industry trends. The ideal candidate lives in the data but thinks like a customer, ensuring our brand appears in front of the right audience at the right time.

Core Responsibilities

• Campaign Management:

Build, launch, and manage Google Ads campaigns across Search, Display, Shopping, and YouTube.
- Optimization:

Conduct continuous A/B testing of ad copy, landing pages, and bidding strategies to improve Quality Score and lower CPA.
- Keyword Research:

Perform extensive keyword research and competitive analysis to identify new growth opportunities.
- Analytics & Reporting:

Monitor daily performance metri...