Job Description
We are seeking a bilingual (English/Spanish) Google Ads & Google Local Services Ads (LSA) Specialist to join our in-house marketing team. This is a full-time, in-office role responsible for driving high-quality lead generation for legal services. The ideal candidate has strong experience managing and optimizing search-focused campaigns, particularly in service-based industries such as immigration or criminal defense law.
This role requires a data-driven professional who can manage budget pacing, optimize performance metrics (CPC, CPA, ROAS), ensure compliance with legal advertising standards, and collaborate cross-functionally to improve lead quality and conversion performance.
Key Responsibilities- Manage, optimize, and scale Google Search and Google LSA campaigns.
- Oversee lead reviews, dispute management, and LSA compliance.
- Develop and refine ad copy in both English and Spanish.
- Ensure accurate conversion tracking and call track...
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