Google Ads Specialist

Google Ads Specialist at Carl Ocab Digital Marketing

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Responsibilities

• Develop and manage effective ad campaigns across platforms such as Google Ads, Facebook Ads, TikTok Ads, and LinkedIn to align with business goals.
• Track and optimize key metrics (CTR, CPC, CPA, ROI) to improve campaign performance.
• Set up conversion tracking to monitor actual results and create funnel to measure cost per stage.
• Oversee advertising budgets to ensure cost-effective expenditure and maximum ROI.
• Research market trends and develop effective targeting strategies.
• Partner with creative teams to produce engaging ad copy and visuals; conduct tests for optimization.
• Generate comprehensive performance reports and maintain regular communication with stakeholders.
• Build and maintain strong client relationships, understanding...