Job Description
About the Role:
Inferno Partners is a fast growing iGaming network operating across multiple international markets. We are looking for a Google Ads Specialist with strong experience in high-risk or restricted verticals. This is a hands-on execution role for someone analytical, structured, and experienced in navigating complex advertising environments.
What You'll Do
• Launch and manage paid search campaigns across Google Ads (Search, Display where applicable).
• Structure accounts and campaigns based on GEO, intent level, and funnel stage.
• Conduct keyword research (brand, competitor, generic intent terms).
• Monitor daily KPIs: CTR, CPC, Quality Score, CVR, CPA, FTD.
• Optimize bidding strategies (Manual CPC, tCPA, tROAS depending on setup).
• Build and test multiple ad variations (headlines, descriptions, extensions).
• Creating a structure for the tech team to follow on what landing pages ...
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