Google Ads Specialist

We are seeking a strategic and analytical Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate is data-driven, creative, and experienced in managing ad budgets to achieve strong ROI and performance results.

Key Responsibilities

• Plan, launch, and optimize paid media campaigns on platforms such as Meta (Facebook/Instagram Ads), Google Ads, TikTok Ads, YouTube, LinkedIn, etc.
• Conduct audience research and build detailed targeting strategies.
• Monitor daily performance and adjust campaigns to improve KPIs (CPC, CPA, ROAS, CTR).
• Perform A/B testing for creatives, copy, landing pages, and audiences.
• Analyze campaign results and generate weekly and monthly performance reports.
• Collaborate with the creative and marketing teams to develop effective ad assets.
• Manage advertising budgets and allocate spend efficiently.
• Stay updated with platfo...