Google Ads Specialist

Responsibilities:

Google Ads Campaign Management

• Plan, launch, and manage end-to-end Google Ads campaigns, including Search, Display, YouTube, Shopping, and Performance Max.
• Conduct keyword research, audience targeting, and ad copywriting to ensure high-quality, relevant ads.
• Continuously optimize campaigns for performance, including bid adjustments, budget allocation, A/B testing, and quality score improvements.
• Monitor and troubleshoot issues related to campaign delivery, ad disapprovals, or policy violations.

Performance Analysis & Reporting

• Use tools like Google Ads, Google Analytics, and Google Looker Studio to track KPIs and campaign metrics.
• Create and deliver regular performance reports with clear insights and actionable recommendations.
• Analyze campaign data to identify trends, optimize ROI, and support decision-making.
• Provide performance forecasts, projections, and budgeting...