Group Brand Manager

Job Description :

Report to: General Director

1. Identify and develop strategy - marketing plan
• Planning of the annual integrated plan to achieve its objectives for the brand
• Giving oriented product development, target customer segments, key market consumption, the settings positioning / repositioning, MKTG planning, construction planning and brand development / team brands.
• Based on MKTG plan to promote for the brand / label group: media planning advertising marketing, promotions, public relations contracts and other MKT programs ...... .
• Set the price for the new product. Subscribe market fluctuations and price proposals to change the current group
2. Implement marketing activities
• Manage marketing plans, promotional plans for the brand / group approved label.
• Brief for Agencies (both ATL and BTL activities) to have an understanding of the objectives, orientations trademark / br...