Group Brand Manager - Soluble Coffee NESCAFÉ

We are currently searching for an experienced Brand Manager to join our CZ/SK Coffee Marketing team. At NESCAFÉ, we believe that even a small cup of coffee can help make the world a better place. This dynamic position offers the opportunity to make a meaningful impact on our Soluble Coffee Marketing and the wider business.



Key Responsibilities



+ Monitor market trends, consumer behaviour, competition, and product performance to identify relevant insights and new opportunities for NESCAFÉ.



+ Develop engaging and impactful communication plans and foster strong collaborations with local creators.



+ Lead the development and execution of the annual Brand Plan and contribute to the execution of a three-year innovation pipeline.



+ Gain a thorough understanding of the omnichannel environment and, together with the Commercial Development team, provide recommendations regarding pricing and promotional s...