Group head - paid search

About the Role
We are seeking an experienced and highly strategic Group Head – Paid Search to lead and scale our Google Search advertising efforts. The ideal candidate will combine deep technical expertise, strong leadership skills, and a data-driven mindset to drive performance across all paid search channels with a specific focus on Google Search. As a key member of the marketing leadership team, you will set strategic direction, manage cross-functional teams, and optimize multi-million dollar budgets to fuel growth and maximize ROI.
Key Responsibilities
Strategic Leadership
Develop and own the end-to-end Google Search strategy aligned to business goals (brand awareness, customer acquisition, retention, revenue, profitability).
Set performance targets (CAC, ROAS, conversion rates, etc.) and ensure consistent achievement or outperformance.
Translate business priorities into actionable paid search plans, frameworks, and roadmaps.
Campaign Planning & Execution
Ov...